How long a custom book takes: from order to delivery
9/16/2026 · The Hero of the Book Team
A digital book is ready in minutes, a printed one in days. Where the time goes, what can slow it down and when to order so the gift arrives on time.

A digital book is usually ready within 15 minutes of payment — the link arrives by e-mail, so you don't have to sit and wait. A printed book is ordered once the digital one is done and arrives in roughly 7 business days, because it is printed and bound just for you. Order in the evening and you can read the book that same evening; if you want it in your hands, count in days.
Where the time goes, step by step
It isn't one deadline but two stretches that behave completely differently. The first is automatic and measured in minutes; the second is production and shipping, measured in business days.
- 1Setting up the book — a few minutesThe wizard has five steps, and the longest one is usually choosing a photo. A book in progress is saved, so you can split the setup into two sittings.
- 2Payment — instant, or a dayBy card or phone the payment goes through straight away and generating starts moments later. With a bank transfer it only starts once the money arrives — an instant payment within a few minutes, a standard transfer usually the next business day.
- 3Generating the book — usually within 15 minutesThe story is written, every illustration is drawn and the PDF is put together. The illustrations are checked automatically along the way and any doubtful ones are redrawn on the spot, which is the part that decides the timing most.
- 4Your review — as long as you needThis is the only step you control, and for a gift it's worth not rushing: read the whole book, fix the text and have any illustration that didn't come out right redrawn. What goes to print should be a polished book.
- 5Printing and binding — a few daysEach copy is printed to order, not as part of a print run. The book is printed, bound in hardcover and packed — and only then does it go on its way.
- 6Shipping — usually 7 business days in totalAs soon as the parcel ships, you get an e-mail with a tracking link, and you can see the status in your account next to the book. It can be delivered to any address, for example straight to the person receiving the gift.
When to order so it arrives in time
A practical rule of thumb: from the date you want the book in your hands, subtract the time it needs in the form you want. For a printed book, count business days, not calendar days — weekends don't count.
| What you need | When to order | What to watch out for |
|---|---|---|
| A digital book to read | The same day is fine | Paying by bank transfer can add a day |
| A digital book as a gift to print at home | The day before | Leave time to read it and make corrections |
| A printed book | 7 business days ahead, ideally with some slack | The clock starts when you order the print, not when you set up the book |
| A printed book before Christmas or other holidays | A week earlier still | Carriers are swamped in peak season and public holidays aren't business days |
| A book sent to another address | Same as above | Enter the address right when you order the print — it's harder to change later |
Two dates worked out backwards
The surest way to miss a date is to count forward from the order. Count backwards from the day the book needs to be in someone's hands.
What can push the date back
Almost every delay has one of four causes — and three of them can be avoided.
- Paying by bank transferNothing is generated until the money arrives. If you're in a hurry, pay by card or use an instant payment; the payment instruction is valid for a limited time, after which the order lapses.
- Putting off the reviewThe most common delay isn't caused by production but by a finished book sitting in the account for three days before anyone reads it. The print is only ordered after the review, so those days add to the timeline.
- Last-minute changesRewriting text takes minutes, but redrawing an illustration and re-laying out the PDF take a little longer. Fine-tuning everything in one go instead of piece by piece saves the most time.
- Peak season and holidaysBefore Christmas both the print shop and the carriers are at full capacity. A public holiday in the middle of the week adds a whole day to delivery, even though nothing is happening to the parcel.
Why a custom book can't arrive the next day
With a regular online store, the goods sit in a warehouse and the timeline is only about how quickly they're found, packed and handed to the carrier. A custom book doesn't sit in a warehouse and can't: at the moment you order it, it hasn't even been written, let alone printed. So between payment and shipping there is the production of one single copy — printing the sheets, binding, trimming, checking.
That has two consequences worth planning for. First, the timeline counts from when you order the print, not from when you set up the book: your review sits in between, and it can take ten minutes or three days. Second, a custom book can't be sped up the way stock items can — express shipping shortens only the trip to you, not the production.
A digital book doesn't have this problem at all, which is exactly why it works as a last-minute rescue: you can print it at home, send it as a link or hand it over on a tablet, and the printed version follows a few days later as a second wave of the same gift.
What if generating gets stuck
It happens rarely, and the system usually takes care of it by itself: a stuck generation restarts automatically without you even noticing. If the loader on the finished-book page stays put for more than a few tens of minutes, that's no reason to pay again — your payment is fine and the book can be generated again at no extra cost, just write to us.
The same goes for an e-mail that never arrived. The book is always in your account under My books, even if the message landed in spam or the promotions tab. If you created the book without registering, it is added to your account automatically as soon as you sign up in the same browser.
For the parcel, both the tracking link from the e-mail and the status in your account work. If the book arrives damaged or with a printing error, it's handled as a claim directly next to the book in your account — with a photo it goes fastest.
How to save time
Preparing the photo in advance saves the most time. A sharp portrait of one person in daylight works the first time; a photo against a window or with two children in it means the hero gets redrawn. For a book with several characters, have a separate photo of each of them ready — a group photo of the whole family can't be used.
The second thing is to decide on the audiobook early. It's narrated from the book's current text, so if you edit the text after starting it, it needs to be started again. The order "polish the text first, then the audio" saves one round.
And third: if the book is meant as a printed gift, order the print right after your review, not the day before you hand it over. What's worth checking before printing and what it all costs is summed up in the price overview; how the whole process looks from the beginning is described in the introduction to custom books.
Sources
- Merriam-Webster — "business day" — What counts as a business day in American usage, and why weekends and public holidays are left out.
- Oxford English Dictionary — "working day" — The British counterpart: how working days are understood when a delivery time is quoted.
- Merriam-Webster — "lead time" — Why the time to make a product and the time to ship it add up to one delivery date.