Legal information

Legal notice

Effective from 10/7/2026

This page fulfils the information duty of an information-society service provider under Article 5 of Directive 2000/31/EC on electronic commerce, implemented in Czech law by Section 8 of Act No. 480/2004 Coll. The operator is established in the Czech Republic and is therefore governed by Czech law (Article 3 of the same Directive — the country-of-origin principle). This is without prejudice to the protection afforded to a consumer by the mandatory law of the country of their habitual residence (Article 6(2) of Regulation (EC) No 593/2008).

Website operator and seller

  • Name: Lukáš Kantor — a self-employed individual doing business under the Czech Trade Licensing Act
  • Registered address: Milíkov 244, 739 81 Milíkov
  • Company ID (IČO): 03177009
  • VAT ID (DIČ): CZ9109235410
  • Registration: Czech Trade Licensing Register, publicly accessible at rzp.gov.cz; a self-employed individual not registered in the Commercial Register
  • Website: heroofthebook.com

The trade licence was issued by the municipal trade licensing office with jurisdiction over the operator's registered address; the entry is public in the Trade Licensing Register at the address above and can be looked up by the company ID.

Contact

E-mail is the main way to reach us — we reply by the next business day at the latest. Please send postal mail to the registered address above.

Supervisory authorities

  • Compliance with obligations towards consumers is supervised by the Czech Trade Inspection Authority (Česká obchodní inspekce), Gorazdova 1969/24, 120 00 Praha 2, coi.gov.cz.
  • Compliance with obligations relating to the processing of personal data is supervised by the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Praha 7, uoou.gov.cz.

Out-of-court resolution of consumer disputes

The body competent for the out-of-court resolution of consumer disputes with the seller is the Czech Trade Inspection Authority (Česká obchodní inspekce, Gorazdova 1969/24, 120 00 Praha 2, Czech Republic). The seller is established in the Czech Republic, and Articles 5(1) and 13(1) of Directive 2013/11/EU attach that duty to the body competent for the trader, not for the customer. A dispute-resolution body in your own country is therefore not competent to hear a dispute with us.

If you live in another Member State of the European Union, in Iceland or in Norway, the European Consumer Centres Network will help you free of charge in your own language; the centre in your country will pass the matter on to the Czech centre. Outside the European Economic Area there is no cross-border consumer dispute-resolution body for a dispute with us. You may still complain to us directly at the contact address, and the courts remain open to you.

The European Commission's online dispute resolution platform (ec.europa.eu/consumers/odr) no longer exists: Regulation (EU) 2024/3228 repealed Regulation (EU) No 524/2013 with effect from 20 July 2025. Any reference to it in an older document is out of date.

Out-of-court resolution is voluntary for both sides and does not affect your right to go to court, nor the protection afforded to you by the mandatory provisions of the law of your own country under Article 6(2) of Regulation (EC) No 593/2008.

Responsibility for content

The operator identified above is responsible for the content of the Hero of the Book website. The illustrations are created using artificial intelligence tools — details are in the terms and conditions.

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