Refer a Friend Terms

These terms govern the refer-a-friend promotion — recommending a personalized children's book from Hero of the Book to someone you know, for which the person you invite receives a discount and you receive a reward.

1. Who runs the promotion

The promotion is run by:

• Name: Lukáš Kantor, a self-employed person operating under the Czech Trade Licensing Act
• Company ID: 03177009, VAT ID: CZ9109235410
• Registered address: Milíkov 244, 739 81 Milíkov
• Contact e-mail: contact@heroofthebook.com

(hereinafter the "organizer"). The promotion is a public promise under Section 2884 et seq. of the Czech Civil Code (Act No. 89/2012 Coll.): the organizer undertakes to provide a reward to everyone who meets the conditions set out below.

The promotion is intended for customers, that is, people who have bought a book from us and recommend it to those around them. Recommending on a regular, ongoing basis is covered by separate documents: the Affiliate Program Terms for businesses that want a cash commission invoiced to us, and the Credit Program Terms for those who are not in business and want their reward as credit towards their own purchase. You may take part in the refer-a-friend promotion and in one of those programs as well, but only one benefit is ever granted per referral — the refer-a-friend discount cannot be combined with an affiliate or credit discount.

Taking part in the promotion is not a condition of purchase, and no purchase is conditional on taking part in the promotion.

2. How you join

Joining requires no application, registration or approval. A sharing link and code go to everyone who pays for an order with us — you do not need a user account, as the code is tied to the e-mail address on the order.

You will find your code and link:

• on the thank-you card enclosed in the parcel with your printed book,
• in your account under My account, if you are registered.

The code is personal to you. You may share it with anyone around you; it must not, however, be published on discount portals or coupon sites, or used in paid advertising on the organizer's brand.

3. The discount for the person you invite

Anyone who arrives through your link (or enters your code in the discount code field) receives 10% off the price of the book — both digital and printed. The discount does not apply to shipping or to gift extras.

The discount applies only to that person's first purchase. Anyone who has already paid for something with us will not receive it; our system recognizes this from the e-mail address, or from the account.

Only one benefit can ever be redeemed — the promotional discount cannot be combined with a gift voucher, a discount coupon or an affiliate discount. If the person you invite enters a discount code of their own, that code takes precedence.

4. Your active window

Your link earns rewards for 90 days from your most recent paid order. Every further purchase of your own starts the window counting again from scratch.

Once the window expires, your link keeps working: the discount for the people you invite still applies, but those people no longer count towards your reward ladder until you buy something yourself again. Your code stays the same throughout — it never changes.

5. Rewards for the people you invite

Someone counts as invited the moment they pay for at least a digital book. Depending on their position in the order, you become entitled to a reward:

• invitees before position 3 — a free audiobook,
• invitee number 3 — a free digital book,
• invitee number 6 — a free printed book (you pay shipping only); at that point the counter resets and the ladder starts again from the first invitee.

Invitees at positions between 3 and 6 carry no reward of their own — they move you closer to the free printed book.

Each individual person you invite counts once, even if they buy several books. What matters is the e-mail address on the order, or the account for logged-in customers.

If printed books are not sold in the country where you shop, the top reward is replaced by a free digital book — there would be nowhere to redeem a print coupon.

6. The reward coupon

You receive your reward by e-mail as a discount code that pays for the corresponding product in an order (excluding shipping in the case of a printed book). The coupon:

• is valid for 90 days from the date of issue,
• can be redeemed once,
• is valid in the language version of the shop where you shop — not the one where the person you invited shopped,
• cannot be exchanged for money, transferred to another person, or combined with another coupon or voucher.

The reward is a discount off the price of a future purchase, not a cash payment. The organizer does not pay it out in money and does not issue an invoice for it.

7. When an invitee does not count

An invitee is not added to your ladder and no reward arises where it involves:

• your own code — a purchase made through your own link (we recognize this from both the e-mail address and the account),
• a repeat purchase by the same invitee,
• an order that was not paid for, was cancelled or was refunded,
• a purchase by someone who has already paid for something with us (and is therefore not entitled to the promotional discount),
• an invitee who paid outside your active window under Article 4.

If an invitee withdraws from the contract or is refunded the price, the organizer may cancel any as yet unredeemed reward relating to that invitee.

The organizer may invalidate a code and withdraw as yet unredeemed rewards from anyone abusing the promotion — in particular by creating accounts or e-mail addresses solely for the sake of a reward, by providing false information, or by circumventing the rules in Articles 2 and 7.

8. Personal data

Participation in the promotion is recorded under the e-mail address on the order, so that guests without an account receive a code too. The referrer is not shown the name or e-mail address of the person they invited — only the number of invitees, progress on the ladder and the rewards issued. Details of the processing are set out in the Privacy Policy.

9. Changes to the promotion and its termination

The organizer may change or end the promotion at any time, and will announce this on this page.

Neither a change nor termination affects:

• reward coupons already issued — those run until the end of their validity,
• discounts on orders that had already been paid for at the moment of the change,
• the figures printed on the thank-you card — the card is already with the customer and applies exactly as printed; should the rates change in the meantime, the figures on the paper are what apply to the holder of the card.

Progress part-way up the ladder (the number of invitees in the current cycle for which no reward has yet arisen) lapses without compensation when the promotion ends. No entitlement arises to a reward whose conditions were not met before the promotion ended.

10. Final provisions

The promotion is governed by the law of the Czech Republic. Where a participant is a consumer habitually resident in another country, the choice of Czech law does not deprive them of the protection afforded by the mandatory provisions of the law of their own country (Article 6(2) of Regulation (EC) No 593/2008). The purchase itself is governed by our terms and conditions — these terms do not alter them in any way and do not curtail consumers' statutory rights, in particular the right to withdraw from the contract and rights arising from defective performance.

If any provision of these terms is invalid or ineffective, this does not affect the validity of the remaining provisions.

The current wording is always available on this page. Any questions about the promotion can go to contact@heroofthebook.com.